ONLINE ADVERTISING Want to advertise online? We can assist!

Search Engine Marketing

We make use of the esteemed Google Adwords which is an online advertising service that places advertising copy at the top or bottom of, or beside, the list of results Google displays for a particular search query, as well as on sites that form part of the Google Display Network. The choice and placement of the ads is based in part on a proprietary determination of the relevance of the search query to the advertising copy. This can apply to text or graphic display ads, depending on available slots. The beauty of using Google Adwords is that you only pay when a person clicks on your ad!

  • R1080.00 once off to setup your Online Ad Campaign
  • – You get Ad spend to the value of R1200.00
  • – Includes loading of your Keywords and 2 x Text Ads
  • – Optional Extras available, eg Graphic Display Ads etc
  • – We can also assist with Facebook Advertising and organic SEO!

Setup fee R1080 once off

Understanding it all

What is SEM?

Search Engine Marketing (SEM) is a form of Internet Marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization (both on-page and off-page) as well as through advertising (paid placements, contextual advertising, and paid inclusions). SEM is an umbrella term for the various means of marketing a website including search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, and PPC, focusing on only paid components.

SEM's 4 methods and metrics use to optimize sites

There are four categories of methods and metrics used to optimize websites through Search Engine Marketing.

  • Keyword research and analysis involves three “steps:” ensuring the site can be indexed in the search engines, finding the most relevant and popular keywords for the site and its products, and using those keywords on the site in a way that will generate and convert traffic.
  • Website saturation and popularity, how much presence a website has on search engines, can be analyzed through the number of pages of the site that are indexed on search engines (saturation) and how many backlinks the site has (popularity). It requires your pages containing those keywords people are looking for and ensure that they rank high enough in search engine rankings. Most search engines include some form of link popularity in their ranking algorithms.
  • Back-end tools, including Web analytic tools and HTML validators, provide data on a website and its visitors and allow the success of a website to be measured. They range from simple traffic counters to tools that work with log files and to more sophisticated tools that are based on page tagging.
  • Whois tools reveal the owners of various websites, and can provide valuable information relating to copyright and trademark issues.

What is Paid Inclusion?

Paid inclusion involves a search engine company charging fees for the inclusion of a website in their results pages. Also known as sponsored listings, paid inclusion products are provided by most search engine companies, the most notable being Google.

What is SEO?

SEM is the wider discipline that incorporates SEO. SEM includes both paid search results (Using tools like Google Adwords or Microsoft adCenter) and organic search results (SEO). SEM uses paid advertising with AdWords or Microsoft adCenter, pay per click/PPC (particularly beneficial for local providers as it enables potential consumers to contact a company directly with one click), article submissions, advertising and making sure SEO has been done. A keyword analysis is performed for both SEO and SEM, but not necessarily at the same time. SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices.